Job Title | Seperation
Client | Westpac
Agency | DDB
Photographer | Dick Sweeney
Head Of Art | Noah Regan
Senior Creative | Richard Apps
Producer | Cushla Morton


Photographer Dick Sweeney shot this still campaign using an anamorphic lens – a tool usually reserved for high end film work. These lenses impart an interesting filmic and analogue softness and a unique quality to the image.

The location was a tight space meaning the shots were tightly cropped on the subject. Extra width and height were created using photographic plates. Due to movement of the various elements – talent, props, blankets etc…there were some interesting challenges joining everything up. However the end result is seamless.