Job Title. The Olympic Support Network
Agency. The Works Sydney
Planning Director. Mitesh Solanki
Executive Creative Director. Kevin Macmillan
Senior Art Director. Guy Patrick
Senior Copywriter. Nathan Bilton
Senior Art Director. Mark Cole
Group Account Director. Cat Wealleans
Account Director. Georgia Mclean
Photographer. Tomasz Machnik (group athletes)
Photographer. Richard Poulton (swimmers)
Account Manager. Susie Thompson
Agency Producer. Michael Wilson
Optus shows their support of Australia’s Olympians with this series of images.
The creative was featured across high impact billboards across Australia – including the large 160 meter wide Glebe Silo site. Multiple photographers and stock imagery assets were utilised.
Care was taken to integrate and weave the ‘Yes’ logo with the underlying image in a natural way. Shadows and subtle bounced light was added to help sell the effect.