Job Title. Migrane Relief
Agency. Saatchi & Saatchi Health
Creative Director. Craig Chester
Photographer. Andreas Bommert
Producer. Grant Navin – Freeway Reps
There were some fun technical challenges crafting these pieces. The Tomahawk image was shot at two locations – one for indoor and one for outdoor – then combined together. Cladding, doors, glass, decking, railings, vegetation, walls, reflections, props and more were cut together separately. Special attention was paid to maintain realistic perspective and lighting. The axe was a small tomahawk which we altered to look more aggressive. After light and shadow were enhanced and grading done we ended up with over 400 layers!
The Hammer image employed similar techniques.